Researchers at the Stanford Graduate School of Business have just published a second report in their “Closer Look” series on the importance of culture at Keller Williams. It marks the fourth time that Keller Williams has been studied by the business school. A PDF of this report, as well as a PDF of a 2015 report in the same series, are available to download for free.
Click here to get the 2015 report.
Click here to get the 2016 report.
The new studies review Keller Williams’ operating model in detail and answer:
- How important is culture as a determinant of economic outcomes?
- Are culture and incentives the same, or is culture something greater?
- Are some elements of culture more important than others?
- How are the values and behaviors within an organization influenced by the tone at the top?
As an education-based company, were honored that Stanford has chosen to study our company to teach business students about the importance of culture, Keller Williams CEO Chris Heller said.
Keller Williams is the worlds largest real estate franchise by agent count. In February of 2016, Training magazine named Keller Williams a top training organization across all industries.
Stanford has studied aspects of the Keller Williams business model twice previously. A 2007 case study reviewed the economic and cultural models that led to the success of Keller Williams. A follow-up study in 2011 evaluated the actions taken by Keller Williams in response to the residential real estate market downturn. The 2007 and 2011 case studies can be purchased online through Harvard Business Review.
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